As a result of their high economic costs and unforeseen impacts on society, pre-implementation evaluation of telematic systems is important and can lead to time and cost savings. This article presents an optimization perspective for evaluating conceptual options of transport telematic architecture in relation to benefits to the society. These benefits are evaluated in the context of multiple services and provide one way for comparing between alternative conceptual options for telematic system architectures that can support multiple services. An optimization model is proposed and preliminary results of beneficial services for different architecture options highlighted