Ongoing deregulation of energy markets together with emergent Information and Communication Technologies totally changes the business processes for utilities. They have to change from selling a commodity such as kWh to build up new business relations based on user defined added value services. These topics have been in focus of an international project ISES. We report on some lessons learned from ISES and future work to guide utilities in the ongoing transformation. We claim that smart communicating equipment on the electric grid provides important building blocks in creation of future value added services and products. To emphasise the importance of web-based technologies, we denote these services and products as eServices and eProducts.