A fourth-order non-linear evolutionary partial differential equation containing several arbitrary functions of the dependent variable is considered. This equation arises as a generalization of various non-linear models describing a non-linear heat diffusion, the dynamics of thin liquid films, etc. Equivalence transformations give more flexibility to the unified model. We determine the generators of the equivalence group and use them for specifying certain types of arbitrary functions when the model equation has additional symmetries, and hence admits non-trivial group invariant solutions. (c) 2006 Elsevier B.V. All rights reserved.