Technology transfer, and thus industry-relevant research, involves more than merely producing research results and delivering them in publications and technical reports. It demands close cooperation and collaboration between industry and academia throughout the entire research process. During research conducted in a partnership between Blekinge Institute of Technology and two companies, Danaher Motion Saro AB (DHR) and ABB, we devised a technology transfer model that embodies this philosophy. We initiated this partnership to conduct industry-relevant research in requirements engineering and product management. Technology transfer in this context is a prerequisite: it validates academic research results in a real setting, and it provides a way to improve industry development and business processes