CONVINcE is a 2.5 years CELTIC -Plus project started in September 2014 that addresses the challenges of reducing the power consumption in IP-based video distribution networks. An end-to-end approach is adopted in the project, from the Head End, where contents are encoded and streamed, to the terminals, where they are consumed, also embracing access and core networks, Content Distribution Networks as well as Video Distribution Networks. A number of 18 industrial and academic partners from 5 European countries are participating in the project. Project leader is Thomson Video Networks in France and scientific project leader is Blekinge Institute of Technology in Sweden.