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Förhållandet mellan prestation och lönsamhet: En studie applicerad på små svenska företag
Blekinge Institute of Technology, School of Management.
Blekinge Institute of Technology, School of Management.
Blekinge Institute of Technology, School of Management.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Titel: Förhållandet mellan prissättningsförmåga och lönsamhet.

Författare: Uno Bite Janols, Joakim Dofs och Niklas Ottosson.

Handledare: Anders Wrenne.

Institution: Managementhögskolan, Blekinge Tekniska Högskola.

Kurs: Kandidatarbete i Företagsekonomi, 15 högskolepoäng.

Syfte: Studien syftar till att identifiera hur utvecklad prissättningsförmågan är inom den svenska tjänstesektorn och vidare om företag med välutvecklad prissättningsförmåga presterar bättre än företag med mindre utvecklad prissättningsförmåga.

Metod: Enkätundersökning. Urvalet bestod av 151 företag sökbara inom ”Redovisning och bokföring” och ”Revision”, av vilka 16 företag besvarade enkäten.

Slutsats: Studien har inte påträffat något samband mellan deltagande företags prissättningsförmåga och lönsamhet. Vidare bedöms prissättningsförmågan inom små svenska tjänsteföretag vara medelutvecklad. Resultatet kan dock inte med säkerhet antas spegla verkliga förhållanden på grund av en brist på respondenter i studien. Studiens resultat visar dock på brister i motsvarande studier, vilket motiverar fortsatt forskning inom området.

Abstract [en]

Title: The relationship between pricing capability and profitability.

Authors: Uno Bite Janols, Joakim Dofs and Niklas Ottosson.

Supervisor: Anders Wrenne.

Department: School of Management, Blekinge Institute of Technology.

Course: Bachelor Thesis in Business administration, 15 credits.

Purpose: This study aims to identify how developed pricing capability is in the Swedish service sector and further if companies with well-developed pricing capability perform better than companies with less developed pricing capability.

Method: Questionnaire survey. The sample consisted of 151 companies searchable with the two terms “Accounting and bookkeeping” and “Auditing”, out of which 16 responded to the survey.

Results: The study has not found any connection between the participating companies' pricing capabilities and performance. Furthermore assessed pricing capability within small Swedish service companies is to be considered medium developed. The result cannot, however, be assumed to reflect the actual conditions due to a lack of respondents in the study. However, the study reveals flaws in prior studies, which motivates for further research.

Place, publisher, year, edition, pages
2015. , p. 73
Keywords [en]
PriceCap, Pricing for value, Pricemodel, Strategic management
Keywords [sv]
Prismodeller, Lönsamhet
National Category
Business Administration
Identifiers
URN: urn:nbn:se:bth-10450OAI: oai:DiVA.org:bth-10450DiVA, id: diva2:842713
Subject / course
FE1453 Bachelor's Thesis in Business Administration
Educational program
Business Administration for Innovation and Business Development
Supervisors
Examiners
Available from: 2015-07-22 Created: 2015-07-20 Last updated: 2015-07-22Bibliographically approved

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