Measuring the Factors Affecting Loyalty to Companies : “Which are the key factors that influence loyalty to companies from Customer Perspective?”

Iozefson, Irina

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Measuring the Factors Affecting Loyalty to Companies: “Which are the key factors that influence loyalty to companies from Customer Perspective?”

Iozefson, Irina

Blekinge Institute of Technology, Faculty of Engineering, Department of Industrial Economics.

2014 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2014.

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Humanities

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URN: urn:nbn:se:bth-10931OAI: oai:DiVA.org:bth-10931DiVA, id: diva2:867764

Subject / course

FE2413 Master's Thesis, MBA

Educational program

IYABA MBA programme

Examiners

Ljungqvist, Urban

Available from: 2015-11-06 Created: 2015-11-06 Last updated: 2015-11-06Bibliographically approved

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