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Measuring the Factors Affecting Loyalty to Companies: “Which are the key factors that influence loyalty to companies from Customer Perspective?”
Blekinge Institute of Technology, Faculty of Engineering, Department of Industrial Economics.
2014 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
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URN: urn:nbn:se:bth-10931OAI: diva2:867764
Subject / course
FE2413 Master's Thesis, MBA
Educational program
IYABA MBA programme
Available from: 2015-11-06 Created: 2015-11-06 Last updated: 2015-11-06Bibliographically approved

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