In this paper, a Remote Technology Management (RTM) solution is presented for the purpose to elaborate on how it can bring about opportunities for new innovative services in the automotive winter testing industry. The idea is to visualize how service providers can go from a product focus to a future where they take an active role as an expertise in the testing activities. Based on the premise that technologies like RTM can become a basis for novel services, the activities at a proving ground are described from three actors’ point of view and discussed in terms of service innovation.