Industrial product development focused companies, such as car manufacturers, have traditionally developed and sold hardware products. In professional business-to-business relations, the integration of hardware and software with services has been identified as a shift in focus in the seller-buyer relationship from hardware development to function development and the way a sustainable economic performance could be achieved. Therefore, the common perception today of where the product is mainly hardware only, needs to be expanded to include a definition where it does not even have to have any hardware at all. Expanding the product definition therefore places additional demands on the design and development of hardware, software and services that may all be part of the functional product. Further, this article discusses how customer requirements need to be handled when developing a total offer in the form of a functional product. Finally, the traits needed in the engineer who is to develop it while being part of a multi-cultural team are discussed, possibly a geographically distributed team.