The objective of this paper is to discuss how Knowledge Enabled Engineering, when combined with simulation methods is a development step for product development processes, engineering design methods and evaluation support systems. The paper opens the discussion on how these approaches, i.e. work methods, simulation support and Knowledge Enabled Engineering (KEE) methods affects best practice in engineering design (ED) by adding synthesis support to the already existing analysis support. In the presented work the authors discuss the actual state of industrial applications, with challenges and opportunities, at Volvo Car Corporation, automotive manufacturer, and Volvo Aero Corporation, jet engine component manufacturer, both operating in Sweden.