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Employee advocacy på Facebook: En studie ur konsumenternas perspektiv
Blekinge Institute of Technology, Faculty of Engineering, Department of Industrial Economics.
Blekinge Institute of Technology, Faculty of Engineering, Department of Industrial Economics.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Titel: Employee advocacy på Facebook - En studie ur konsumenternas perspektiv

Författare: Ylva Nelson och Ebba Sjöstrand

Handledare: Anders Wrenne

Institution: Institutionen för industriell ekonomi, Blekinge Tekniska Högskola

Kurs: Kandidatarbete i Företagsekonomi, 15 högskolepoäng

Syfte: Den här studien syftar till att öka kunskapen om employee advocacy genom att studera forskningsområdet ur konsumenternas perspektiv.

Metod: En enkätundersökning med 203 respondenter.

Slutsatser: Studien visar att konsumenternas vilja att besöka att varumärkes Facebook-sida blir mindre vid kännedomen att företaget använder sig av belönad employee advocacy. Resultatet gick inte att härleda till konsumenternas ålder. 

Abstract [en]

Title: Employee advocacy on Facebook - A study from the consumer perspective

Authors: Ylva Nelson and Ebba Sjöstrand

Supervisor: Anders Wrenne

Department: Department of industrial economics, Blekinge Institute of Technology

Course: Bachelor’s thesis in Business Administration, 15 credits

Method: A survey consisting of 203 respondents.

Purpose: The purpose of this study is to increase the knowledge of employee advocacy by studying the field of research from the consumer perspective.

Results: The study shows that consumers' willingness to visit a brand's Facebook page will be smaller with the knowledge that the company uses rewarded employee advocacy. The result could not be derived from consumer age. 

Place, publisher, year, edition, pages
2016. , 64 p.
Keyword [sv]
employee advocacy, medarbetare, sociala nätverk, sociala medier, Facebook, employee, advocacy
National Category
Business Administration
Identifiers
URN: urn:nbn:se:bth-12085OAI: oai:DiVA.org:bth-12085DiVA: diva2:937674
Subject / course
FE1453 Bachelor's Thesis in Business Administration
Educational program
FEGEO Bachelor Degree Programme in Business Administration
Supervisors
Examiners
Available from: 2016-06-29 Created: 2016-06-15 Last updated: 2016-06-29Bibliographically approved

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e52a6dadee9d1f0c500f7266cc2114ccb4287a461d30e28cb85740d9f55a2f18d23c3ccb373c0ab381c8f7eee78423de7070f86563e9b1dbae13f7c8e9ee8b62
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  • apa
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