Many companies have been using lessons learned practices as one oftheir key knowledge management initiatives to capitalize on past experiences.For product development companies, learning from product lifecycle phasesgives a true competitive advantage to improve the next generation of products.However, companies are still struggling in capturing and sharing lessonslearned and applying them in new situations. Based on this consideration, thepaper proposes a video-based approach–using social media technologies–as away to leverage continuous capturing and sharing lessons learned from productlifecycle phases to design practices. The paper presents the findings of a casestudy within the aerospace industry, which investigates the current industrialpractices with regard to experience feedback, and illustrates the implementationof a video-based approach. Further, the conceptual mock-up of video-based lessons learned sharing portal and its social platform that are aimed to support the design practices are illustrated.