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  • 1.
    BONNELL, HARRY
    et al.
    Blekinge Tekniska Högskola, Fakulteten för teknikvetenskaper, Institutionen för strategisk hållbar utveckling.
    LI, PING
    Blekinge Tekniska Högskola, Fakulteten för teknikvetenskaper, Institutionen för strategisk hållbar utveckling.
    VAN LINGEN, THEKLA
    Blekinge Tekniska Högskola, Fakulteten för teknikvetenskaper, Institutionen för strategisk hållbar utveckling.
    Nonviolent Communication: a Communication Tool to support the Adaptive Capacity of Organisations?2017Independent thesis Basic level (degree of Bachelor), 20hpOppgave
    Abstract [en]

    Adaptive capacity is essential for organisations to be able to adapt to the sustainability challenge, and change its course. Nonviolent Communication (NVC) is an interpersonal communication tool that enables a user to move from a language of judgements to a language of needs by using 4 steps: observation, feelings, needs, and request. As communication is essential to the adaptive capacity of a social system, this thesis explores the question: How does Nonviolent Communication support the adaptive capacity of organisations? Through a mixed methods approach (semi-structured interviews and surveys with NVC trainers, organisational representatives and employees), the effects of NVC on communication in 3 sample organisations in the Netherlands (a school, NGO and research institute), is explored. Quantitative survey results show that NVC has a positive to very positive effect on common organisational communication dynamics. Qualitative data supports this finding and shows that NVC brings positive effects of increased understanding, listening, and progress in work related issues through an increased awareness of one’s own and other’s needs and feelings. When linking these results to adaptive capacity of organisations, it is concluded that NVC directly supports the adaptive capacity elements of trust, diversity and learning, and indirectly supports common meaning and self-organisation.

  • 2.
    Dincheva, Vihra
    et al.
    Blekinge Tekniska Högskola, Fakulteten för teknikvetenskaper, Institutionen för strategisk hållbar utveckling.
    Ernst, Jonas Raphael
    Blekinge Tekniska Högskola, Fakulteten för teknikvetenskaper, Institutionen för strategisk hållbar utveckling.
    Raja Boean, Naomi
    Blekinge Tekniska Högskola, Fakulteten för teknikvetenskaper, Institutionen för strategisk hållbar utveckling.
    Storytelling for Sustainability Practitioners: Supporting the Communication for Strategic Sustainable Development2015Independent thesis Advanced level (degree of Master (One Year)), 20 poäng / 30 hpOppgave
    Abstract [en]

    The general awareness of the sustainability challenge and the urgency to act is increasing. However, the actions being taken do not seem to be sufficient, nor the communication about sustainability effective enough, to ensure a sustainable future. For our research, we looked at the work of sustainability practitioners using a scientifically robust framework called the Framework for Strategic Sustainable Development (FSSD). The research focuses on the interaction between the sustainability practitioner and the audience when communicating the FSSD. It is guided by its central inquiry, how the practice of storytelling can support sustainability practitioners in their work context. A literature review and a total of 13 interviews with sustainability and storytelling practitioners comprise the basis for this analysis. Based on our findings we map out the current practices of storytelling used by sustainability practitioners in the field and offer recommendations with the intention of enhancing this practice. Our research showed that sustainability practitioners practice and benefit from storytelling throughout their work in various ways. We consider this research with all its limitations as an awareness raiser and invitation to deepen the conversation and the exchange of experience and knowledge around the topic of storytelling for sustainability. 

  • 3.
    Larsson, Emma
    Blekinge Tekniska Högskola, Fakulteten för datavetenskaper, Institutionen för teknik och estetik.
    CHALLENGING PERSUASIVE PRINCIPLES IN MOBILE APPLICATIONS2015Independent thesis Basic level (degree of Bachelor), 20 poäng / 30 hpOppgave
    Abstract [en]

    This thesis focuses on persuasion and how principles of persuasion embedded within mobile health applications are there to promote attitude and behavioral change. It includes a background in rhetoric; beginning with the Aristotelian method for persuasion, then stretching on to psychological rhetoric, and finally how the Aristotelian methods have worked its way into everyday society, especially in marketing and games. The thesis then benefits from the rhetoric background as it explores Dr. BJ Fogg’s model of behavior as well as his principles of persuasion.

    An analysis of the mobile health application “My Fitness Pal” is made. After which the principles are transferred into a mockup designed to fit another context, namely education. This to challenge the authors hypothesis, that the same principles of persuasion used to promote and persuade the user to do a physical activity, can also be used to persuade a user to study.

  • 4.
    Nordlander, Emil
    Blekinge Tekniska Högskola.
    The different emotional effects of voice and text communication in a game environment2018Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Communication is a large part of multiplayer games, however sometimes communication may lead to misunderstandings or undesired effects which results in hostile behaviors. Toxicity is a huge problem in the video game culture, but by knowing the different emotional effects that voice and text communication causes on a human in a game environment, might be a step towards preventing toxicity from happening.

  • 5. Åkerberg, Linnea
    De nya spelreglerna för varumärket och det personliga identitetsskapandet: En uppsats om identitetsskapande med hjälp av varumärken i ett digitalt sammanhang.2015Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    This bachelor thesis is about the human identity in the postmodern society, and how it changes throughout the paradigm shift we’re going forward into. What kind of impact do the various blogs have on their public concerning the consumption of brands and fashion? And how come various big brands choose to do their product placement on specific blogs? In this thesis I will discuss and compare the changes from how we used to show our status in the society in the past and how we do it today with digital tools.  Why are people so urged to show others in the society who they are, and how come we do it by wearing specific clothes and brands that other tells us to wear in order to have a higher status? These phenomena’s reflects the way we build our identity today. The other aspect of the digitalization I’m discussing in this thesis is the importance of package-design in order to attract costumers to the physical store, and maintain the brand-loyalty during the transition for the stores.

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