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  • 1. Pesämaa, O.
    et al.
    Shoham, A.
    Khan, Muhammad Lal
    Blekinge Institute of Technology, Faculty of Engineering, Department of Industrial Economics.
    Muhammad, Irfan Jan
    Blekinge Institute of Technology, Faculty of Engineering, Department of Industrial Economics.
    The Impact of Social Networking and Learning Orientation on Performance2015In: Journal of Global Marketing, ISSN 0891-1762, E-ISSN 1528-6975, Vol. 28, no 2, p. 113-131Article in journal (Refereed)
    Abstract [en]

    Organizational learning orientation and social networking have been recognized as drivers of innovativeness and performance. The authors’ study extends existing research on these concepts in several ways. First, they posit that innovativeness mediates the effects of social networking and learning orientation on performance. Second, they propose that environmental munificence moderates the hypothesized relationships. Third, data for the study were collected in Pakistan, which represents a novel and as-yet-unexplored context for this type of research. A structural equation model based on 176 small firms in Pakistan supported most of the hypothesized relationships. ©2015,Taylor & Francis Group, LLC.

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