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  • 1.
    Wilson, Magnus
    et al.
    Blekinge Institute of Technology, Faculty of Computing, Department of Software Engineering. Ericsson AB.
    Wnuk, Krzysztof
    Blekinge Institute of Technology, Faculty of Computing, Department of Software Engineering.
    The implications of digitalization on business model changeIn: Business & Information Systems Engineering, ISSN 1867-0202Article in journal (Other academic)
    Abstract [en]

    Many software-intensive product development companies are still struggling with the alignment of business and technology changes to find an optimal balance between products and services while remaining agile, effective, and efficient. Business model alignment is highlighted as a new business model research area for understanding the relationships between the dynamic nature of business models, organization design, and the value creation in the business model activities.

    In this paper, we synthesize the impact of digitalization on business model change for the software-intensive product development industry. Based on established theories, we link effectiveness and efficiency, to value creation in business model activities and organizational learning, in a step towards conceptualizing business model change as a significant part of developing software architectural support for a business model change in a learning organization.  

    Our unit of analysis is the value created in a transaction between two actors in a business model activity, and how that value is supporting transforming a capability into an efficient ability. Based on our results and to facilitate the cross-disciplinary analysis of business model dynamics, we present seven propositions and a conceptual model linking effectiveness, efficiency, value, transaction, and organizational learning to business model change via the \textit{value membrane}. 

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