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  • 201.
    Christensen, Tina
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Stankus, Linda
    Blekinge Tekniska Högskola, Sektionen för management.
    Preferences in e-Commerce Among Men, Women, and Mothers of Young Children in the US2008Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    The purpose of our research is to examine differences in e-commerce preferences between men, women, and mothers with small children (in the US). Various website factors have been established in previous studies as critical to e-commerce success. However, there are few studies that investigate how these factors vary in importance among different user groups, for example men, women, or mothers with young children. Increased understanding of these group’s preferences can help companies market themselves more effectively to these groups. A survey was distributed to residents of the US, asking respondents to rank the relative importance of 16 e-commerce features, as well as to provide performance ratings for the implementation of these features by their favorite Internet retailer. The data collected from this survey was analyzed to evaluate significant group differences in their prioritization of importance, as well as perceived performance, of the features and of three constructs (information quality, system quality, and customer-relations quality), which corresponded to more general characteristic groupings of these features. These measures were used to help identify potential performance gaps, which might serve as opportunities for companies to better meet the e-retail expectations of different customer groups. Differences in the importance of features and constructs within each of the groups were consistent with previous studies. A number of gender differences were found in the relative importance of various features, but no gender differences were found at the more general construct level. There were no significant differences in importance values between mothers and non-mothers at either the feature or construct level. However, numerous differences between the groups were found in performance ratings at both feature and construct levels. Most significant was the lower level of satisfaction among mothers, for all features and constructs. Because of a high proportion of respondents listing Amazon.com as favorite e-retailer, separate analyses were performed of these respondents and of the other “non-Amazon” respondents. These analyses showed even greater dissatisfaction among the non-Amazon mothers. In fact, Amazon performance ratings were higher than those of the non-Amazon companies for all constructs and groups, except that IQ performance for women, and especially for non-mothers, was relatively low and of possible concern.

  • 202.
    Chrysanthakis, Spyros
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Morthala, Nancy
    Blekinge Tekniska Högskola, Sektionen för management.
    Zamani, Tatjana
    Blekinge Tekniska Högskola, Sektionen för management.
    Valuation of Securities on Inactive Markets2013Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    Background: The main topic of the master thesis is Valuation of Securities on Inactive Markets. Securities quoted on inactive market have been investigated to present how their fair value can be efficiently measured. Securities quoted on inactive market can have limited or unreliable inputs and the valuation process can become time and money consuming. Financial professional face similar problems while valuing financial assets on inactive markets. Relevance of the topic: The master thesis might be of particular interest to investment and asset management companies which can get an opportunity to share their experiences and gain from the knowledge exchange. Method: One asset management company and three audit companies have been contacted for collecting information from different perspectives. asset management company has practical experience on conducting valuation of inactively traded securities and audit companies suggest how valuation should be done. Results have been collected through surveys and interviews to all selected companies. Then the qualitative approach has been applied on the collected results. Main findings: Even though most of the answers to the questionnaire were different, as the companies followed generally accepted international standards, their view on the valuation of inactively traded securities was relatively common. Companies admitted that the main problems in the valuation of securities quoted on inactive market are the limited access to market quotes, high spreads on the market, unreliable market information, limited access to financial data of the valued companies and considerable amount of inactively traded securities. Valuation based on multiples is most commonly used by the companies. Sometimes the combination of methods for example price of recent transaction, DCF and net assets can be applied and it is up to the investment manager to decide what methods to use. Summary of recommendations offered by the interviewed companies concerning valuation of inactively traded securities is presented at the end of the master thesis.

  • 203.
    Chukwuebuka, Owolabi Y. Lawal and Chukwuma K
    Blekinge Tekniska Högskola, Sektionen för management.
    Evaluation of leadership and organizational performance in small scale industries in Nigeria: a case of selected small scale industries in Aba,Abia state,Nigeria2007Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    From time immemorial, the role of leaders in ensuring excellent organizational performance can not be over emphasized. The need for adequate motivation, suitable working environment, compensation and efficient communication between employers and employees are important to promoting excellent organization performance. Though studies on motivation and leadership role amongst employees are well studied in urban centers in developed countries, less could be said of rural centers in developing countries like Nigeria. Therefore, it was important to evaluate leadership and organizational performance in small- scale industries in Aba, Abia state, Nigeria. The evaluation was done through use of questionnaires with questions tailored towards determining: the relationship between leadership and organizational performance, pattern of leadership and the extent it has affected organizational performance, the factors responsible for worker’s low performance and how leadership style has affected labor management relations and productivity in three selected small scale industries in the study area. After analyzing the result with Chi-square, it was concluded that to attain the objectives of small-scale industries in Aba, Abia state Nigeria, it was necessary that leadership recognizes the needs of the workers, employ appropriate motivational tool such as promotion of staff based on merit and skills, provide suitable working environment and provide an appropriate leadership style that will encourage free flow of information among employer, superior officers and other employees.

  • 204.
    Claesson, Linda
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Forsberg, Oskar
    Blekinge Tekniska Högskola, Sektionen för management.
    Barn av vår tid: En retrospektiv studie om före detta besökares erfarenhet av fritidsgårdar samt dess påverkan på individen i dess nuvarande liv.2008Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [sv]

    Uppsatsen handlar om hur fritidsgården har påverkat sina före detta besökare. För att genomföra detta använder vi oss av både enkäter och kvalitativa intervjuer. Studien är gjord i samarbete med Karlskrona kommun och kommer vara en del i ett större forskningsprojekt som ungdomsstyrelsen driver. Ungdomsstyrelsen arbetar med ett pilot projekt som Karlskrona kommun är en del av. Målsättningen för Karlskona kommun är att effektstudera förebyggande och främjande arbete inom kultur och fritidsområdet. Syftet med studien är att få en inblick i hur före detta fritidsgårds besökare upplevde sin tid som fritidsgårdsbesökare och hur detta har påverkat dem i deras fortsatta liv. Problemområdet kan sammanfattas med; äldre ungdomars syn på sin tid då de besökte en fritidsgård i Karlskrona kommun. Det vi vill få fram i stort om denna grupp är hur deras tid som gårdsbesökare påverkat dem i deras fortsatta liv, fick det någon konsekvens i deras syn på brott, våld, droger m.m. Fick de tillräckligt stöd från personalen, fick de vara med och påverka innehållet m.m. För att kunna förstå och förklara hur unga människor tänker och agerar utifrån de valmöjligheter de har använder vi oss av två moderna teoretiker som båda har ägnat sig åt att analysera samhället och människan. Den ena är Anthony Giddens samhällsteori om identitet i det moderna samhället och den andra teoretikern är Tomas Ziehe och hans teori om ungdomskulturer. I resultatet framkom vikten av att det finns en fritidsgård i samhället samt att det finns ett behov av en fritidsgård för dagens ungdomar i deras jakt på sin identitet. Vilket behandlas i analysen utifrån Giddens teori om identitet och identitetsskapande. Även Ziehes teorier om vikten av att ungdomar kan välja sina stilar som forma deras identitet behandlas i analysen. Diskussionen visar på hur vida fritidsgården är en plats för ungdomarnas identitetskapande samt det finns ett behov av en fritidsgård i dagens samhälle. Studien deltagare anser att fritidsgårdarna är en plats som bör finnas kvar i dagens samhälle och är en miljö som kan ha en positiv inverkan på besökarna.

  • 205.
    Claesson, Simon
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Möllheden, Rebecka
    Blekinge Tekniska Högskola, Sektionen för management.
    Hur olika lärstilar påverkar individens upplevelse av feedback2012Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [sv]

    Syfte: Syftet är att beskriva hur användningen av feedback effektiviserar organisationer. Metod: I denna uppsats har en kvalitativ ansats använts för att studera upplevelsen av feedback på individnivå. Respondenterna, från två medelstora företag i södra Sverige, har dels intervjuats genom en riktad öppen intervjukaraktär samt fått svara på en enkätundersökning för att kategoriseras efter lärstilarna. Slutsatser: Vårt resultat visar att individers olika upplevelser av feedback kan spåras till individens lärstil. Varje lärstil har sina egna utmärkande faktorer som organisationer bör ta hänsyn till vid förmedling av feedback till de anställda. Vi har kommit fram till att organisationers effektivitet kan höjas vid medveten användning av feedback och genom att ta hänsyn till individens lärstil.

  • 206.
    Cobbe, Brian
    Blekinge Tekniska Högskola, Sektionen för management.
    Measuring Innovation2011Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    The aim of this thesis is to conduct an on-site survey of IKEA Of Sweden, Älmhult (IKEA 2010b), with the aim to determine if IKEA Of Sweden, as an empirical case, innovates within its organization. Measuring innovation is achieved by investigating the level of alignment of the daily operational activities employed by the IKEA Of Sweden organization, with key, modern managerial theorists in the field of innovation and organizational structure; namely, Henry Chesbrough’s Open Innovation paradigm and Michael Hammer’s reengineering framework. The results are discussed; namely, that a methodological, innovative structure facilitating the discovery, execution, and measurement of ideas is not implemented. The on-site survey involved a qualitative technique to collect information via four departments; namely, the Product Development department, the Packaging department, the Material and Technology Development department, and HR department. There was one interviewee respondent in each department. The collected information was augmented with approved, roll descriptions, and the IKEA testimony (EMU 2010). All surveyed departments act as embedded sub-cases within the overall holistic study. The questioning employed was open-ended, enabling the collected answers be subjected to further analysis. Objective analysis is achieved via the Use Case technique; utilizing the research methodologies used by Robert K. Yin, as an empirical inquiry where more than one source of evidence is used (Yin 1984).

  • 207.
    Corcoran, Sinéad
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Thimot, Emile Louis
    Blekinge Tekniska Högskola, Sektionen för management.
    Tkachenko, Olena
    Blekinge Tekniska Högskola, Sektionen för management.
    Measuring perceived organizational support in a culturally and contractually diverse organization2012Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    Subcontracting is an option available to modern organizations that aim to enhance their competitive position via the use of externally employed resources. While organizations try to become more productive and cost efficient in their outsourcing efforts the question of a possible impact of cultural and employment differences on organizational support, employee commitment and subsequently organizational performance remain suitable. This thesis investigates the impact of cultural distance and subcontractor distance on perceived organizational support. Perceived organizational support is considered amongst the key factors in the social exchange between employees and their employer and directly impacts employee commitment, attitudes and organizational performance. This research investigates how organizational supports provided by an engineering company in Denmark and its vendor are perceived by the two groups of culturally and contractually diverse employees. Both sets of employees were surveyed and the results were compared against stated hypotheses. Data for this research was collected through a questionnaire survey from a sample of subcontracted foreign employees and host employees. Several semi structured interviews were also conducted with the host organization employees and subcontracted foreign employees in order to ensure a quality verification of the data received from the survey. The findings of the study suggest that there is no direct link between perceived organizational support and cultural distance as the results of the subcontracted foreign employees are equivalent to those received from their Danish counterparts. Surprisingly, perceived organizational support of subcontracted employees rated higher towards the host organization than towards the vendor organization, their immediate employer. The current research provides supporting evidence that subcontracted foreign employees have dual commitment to both organizations, with higher level of commitment to the host organization. The proposed hypotheses were not confirmed. The results suggest that cultural distance has no significant impact on perceived organizational support for both the host and vendor organization employees. The study extends our understanding of organizational commitment that organizations can obtain from their contingent employees and the empirical findings provide us with a better understanding of the methods that can be used to achieve organizational goals. In summary, although organizations have to be mindful of possible challenges that outsourcing arrangements may bring due to cultural and contractual differences, there is no direct evidence of cultural distance impacting on employee attitude and commitment in this scenario. Organizational support provided by organizations will be perceived and appreciated regardless of cultural differences and employment status of its permanent and contingent employees.

  • 208.
    Corkovic, Benjamin
    Blekinge Tekniska Högskola, Sektionen för management.
    Finanskris & lågkonjunktur – konsekvenser för åkerier och dess anställda2009Independent thesis Advanced level (degree of Master (Two Years))Oppgave
    Abstract [sv]

    Generellt gäller att den undersökta branschen har blivit ganska så hårt påverkad av finanskrisen och lågkonjunkturen. De flesta åkerier har tvingats säga upp personal och även sänkningar av antal arbetstimmar förekommer. Omplaceringar är inte så vanliga inom populationen och det lutar åt att de mindre åkerier klarat sig lindrigare undan än vad de större har gjort. De åkerier som har varit i branschen en längre tid verkar också vara mindre känsliga för marknadsförändringar. Framtidsbilden ur åkarnas ögon ser mestadels stabil eller positiv ut medan investeringsviljan i branschen har avtagit då majoriteten nu är mer försiktiga än vad de varit tidigare.

  • 209.
    Corkovic, Benjamin
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Ustamujic, Faruk
    Blekinge Tekniska Högskola, Sektionen för management.
    Attityder och varumärkeslojalitet inom snabbmatsbranschen2004Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [sv]

    Syfte: Syfte med arbetet är att undersöka vilken attityd studenterna har till snabbmat och att därutöver klarlägga om det råder någon varumärkeslojalitet hos de svenska studenterna inom snabbmatsbranschen. Uppsatsen ska ge en ökad förståelse för vilken roll ett varumärke spelar hos de svenska studenterna och se om det kan generera kundlojalitet. Den ska också medföra ökad förståelse för vilken attityd studenter har mot den i dagsläget mycket omdebatterade snabbmaten. Förutom det nyss nämnda syftar arbetet även till att förklara vilka faktorer som verkar vara viktiga för lojalitetsskapandet bland gruppen som studeras. Resultatet av undersökningen kan ge intressant och relevant information till företag och alla andra intressenter inom snabbmatsbranschen som kan ha nytta av uppsatsen för att lättare förstå studenter som en kundgrupp men även i skapandet av olika lojalitetsprogram som kan attrahera studenter. Metod: Som metod för insamling av empirin användes enkätundersökning som bestod av 210 enkäter insamlade i Malmö och Ronneby. Utdelningen av enkäterna skedde för hand på de två orternas högskoleområden. Enkäten bestod av fjorton frågor vars svar sedan sammanställdes i statistikdataprogrammet SPSS. Slutsatser: Generellt gäller att den undersökta målgruppen är kraftigt olojal och att varumärken inte verkar spela någon större roll vid köp av snabbmat. Anledningen verkar finnas i att studenter som individer ofta är variationssökare och gärna byter mellan märken. De flesta studenter är medvetna om den aktuella samhällsdebatten gällande snabbmat, men deras attityd verkar inte ha ändrats på grund av den.

  • 210.
    Crnomat, Davor
    Blekinge Tekniska Högskola, Sektionen för management.
    Retention of IT Consultants: How to Grow Employee Loyalty – the case of T-company2008Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    Most IT / Telecommunication consulting companies suffer high employee turnover. Engaged and satisfied employees are more likely to stay with their companies. Identifying motivation and satisfaction factors for IT consultants is therefore of great importance in increasing employee retention. The purpose of this research is to investigate what are the most important motivation and satisfaction factors for IT consultants, what causes consultants to stay and what are the main reasons for leaving their companies. Understanding IT consultants' motivation and needs could help IT consulting companies to lower turnover, and retain good employees by satisfying their needs as much as is reasonable.

  • 211.
    Dagsson, Spakur
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Larsson, Emil
    Blekinge Tekniska Högskola, Sektionen för management.
    How age diversity on the Board of Directors affects Firm Performance2011Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    A great number of studies have shown that the composition of the board of directors can have a significant impact upon firm performance. Early studies on board composition focused on factors such as independence of directors, with the impact of cognitive diversity in decision making gaining recognition only in the last few years. Recent diversity studies have focused on gender diversity with interesting but mixed results. We further explore the relationship between diversity and firm performance by studying the companies listed on the OMX Stockholm exchange between 2005 and 2009. Proportionally selecting one third of companies and every other year - total sample size of 258 measurements - we performed regression analysis of the effects of age diversity on the board (given by standard deviation of ages) upon financial and market performance (given by ROA and Tobin‟s Q respectively). The analysis tested whether age diversity on the board improved firm performance, whether the effects were greater in small firms, and whether nonlinear “diminishing returns” appeared in situations with very high board diversity. As other studies have shown that board size, director tenure and gender diversity can all affect performance, we control for these factors as well as for mean director age, industry and firm size. After discovering that our metrics, ROA and Tobin‟s Q, do not correlate for small and medium size firms, but only for large firms with a market cap above EUR 1 billion, we argue that ROA is a better measurement of firm performance. We found that age diversity significantly affects firm performance as measured by ROA, but not as measured by Tobin‟s Q. We further found that the effects are only evident when the company belongs to the small-cap category with a market cap below EUR 150 million. The size of the effect differs depending on what measurement years are included in the analysis, and how long the time delay is between the measurement of age diversity and firm performance. We found that the effect of age diversity is slightly lower for ROA measured during the same year, compared to ROA measured two years later. Finally, our data did not support conclusions either way as to diminishing returns occuring in situations of extremely high age diversity, as too few such firms were found in the sample. In light of these findings, age diversity should be given equal weight to other considerations when composing a successful corporate board in small firms.

  • 212.
    Dahlström, Paola
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Gustafsson, Jenny
    Blekinge Tekniska Högskola, Sektionen för management.
    Attityder till alkohol- och spelmissbruk2007Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [sv]

    Spel roar människor och ett glas vin till maten kan ses som harmlöst. Trots detta hamnar en del människor i både spel- och alkoholmissbruk En aspekt som kan ses som värdefull i detta sammanhang är vilka attityder människor har gentemot alkohol- och/eller spelmissbruk, går det att urskilja en skillnad i dessa attityder? Studiens syfte var att, utifrån hur attityder uppkommer, attitydförändring, Eriksons utvecklingsteori samt andra psykologiska förklaringsmodeller klargöra attityder till alkohol- och spelmissbruk. Dessutom var syftet att förklara bakomliggande psykologiska faktorer till dessa attityder. En enkätundersökning med 48 stycken deltagare har använts för att uppnå detta. Det har framkommit ur resultatet att människor har en mer negativ attityd gentemot alkoholmissbruk samt det anses som allvarligare än ett spelmissbruk. Detta resultat kan även kopplas till de teorier som har använts för studiens syfte.

  • 213.
    Damsgård, Dan
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Vartiainen, Jesper
    Blekinge Tekniska Högskola, Sektionen för management.
    En studie av kommunikation i missbruk och drogfritt tillstånd, förståelseorienterat kontra framgångsorienterat handlande2008Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [sv]

    By comparing the experience off interaction in a life world with a drug habit and a life world without a drug habit you might find how they differ. We asked four former drug abusers in four semi structured interviews to describe their experiences off interaction under these two circumstances. The difference between the two life worlds when it comes to interaction is that in the drug abusing life world our informants describe that communicative action has to stand back for a more goal oriented action. In the drug free life world, communicative action on the other hand is experienced as the most important action. The difference is about wether interaction is goal oriented or oriented at understanding. The extra weight the system gets by adding the burden off financing the drug consumption makes the invasion of the life world by the system so intense that almost all communicative action stops. By doing so personal growing, renewing of cultural knowing and establishing of personal development is getting difficult.

  • 214.
    Daniel, Olusoji
    Blekinge Tekniska Högskola, Sektionen för management.
    Perception and patient satisfaction: a case study of olabisi onabanjo university teaching hospital, Nigeria2009Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    Patients view about health care service delivery is a neglected subject in many developing countries. Patients are viewed as passive beneficiary of health care service without a voice. However, the views and opinions of patient on perception of service quality and satisfaction of health care service can assist management and policy makers in the design, implementation and evaluation of services which in turn assist to better improve and deliver qualitative health care service to the populace. This study was aimed at assessing patient perception of service quality and satisfaction with health services received at Olabisi Onabanjo university teaching hospital, Sagamu, Nigeria. A cross-sectional study was carried out at the outpatient clinics of the hospital during the study period. A total of 349 patients were interviewed using a pretested questionnaire to collect information on several dimensions of perceived quality and patient satisfaction. The data collected was analysed using SPSS statistical software. Factor analysis and multiple regressions were used to develop an 18-item scale having good reliability and validity identify. Four important dimensions of quality and satisfaction including doctor’s behavior and communication, supportive staff behavior, health infrastructure and waiting time were described. A total of 290 (83.1%) patients were satisfied with the overall service received at the hospital. The level of satisfaction was statistically significantly associated with female sex and employment status. Patient who were satisfied with the service significantly had a shorter waiting time than those not satisfied. Also patients who were satisfied with service had a longer consultation time compared with those not satisfied. In conclusion patient perception of quality and satisfaction are associated with the four important dimensions of quality. Long waiting time negatively affected satisfaction. If this is improved upon it will lead to increase patient satisfaction of health care service delivery

  • 215.
    Danielyan, Hripsime
    Blekinge Tekniska Högskola, Sektionen för management.
    National Innovation Systems in two Nordic countries: Sweden and Finland. Lessons learned for the development of effective innovation policy in Armenia.2009Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    Today Armenia strives to build a knowledge-based economy to improve its competitiveness. For this reason, the creation and development of innovation-supporting infrastructure becomes a critical challenge for the next few years. In this regard, the experience of developed countries in the design and implementation of innovation policies can be useful for the creation of National Innovation System (NIS) in Armenia. This thesis work investigates the NIS model in the Nordic countries, specifically in Sweden and Finland, and make conclusion on how the Nordic model of NIS could work in Armenia. For this purpose, a comparative analysis of the NIS models in the Nordic countries, specifically in Sweden and Finland, with the NIS models in Israel and South Korea was conducted. To study the implementation of the Nordic model in transition economies, an example of one of Baltic countries - Estonia, was considered where currently this model of NIS is being implemented. Also, the current situation of NIS in Armenia was studied, and conclusions were made on what lessons can be learned for the development of effective innovation policy in Armenia. An attempt was made to answer the following research questions supporting the purpose of this thesis: 1. What are the specifics of the NIS model in two Nordic countries studied, i.e. in Sweden and Finland (the main features and peculiarities of NIS in Sweden and Finland has been identified through a comparative analysis of the NIS in these countries with the NIS models in two non-Nordic countries, i.e. in Israel and South Korea)? 2. To what extent has the Nordic model of NIS been implemented in Estonia and what are NIS development challenges there? 3. What are NIS development challenges in Armenia? 4. What lessons can be learned for the development of effective innovation policy in Armenia? The theoretical basis for this work originates in scientific articles by Lundvall, Freeman, Metcalfe and many others, research and reports of international organizations and national agencies, official documents and information posted on the websites of governmental organizations. Also, semi-structured interviews were conducted in seven private companies in Armenia to compile firm-level innovation data sets.

  • 216.
    Darko-Amankrah, Eric Kwame Buah & Christopher
    Blekinge Tekniska Högskola, Sektionen för management.
    The relevance of Financial Statements and Its Impact in Organizational Performance – a case study of Atwima Mpomua Rural Bank.2011Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    The aim of the thesis is to investigate the perception of investors in a rural bank as regards the uses of financial statements. Rural banks are the main source of financial service in rural sub-Saharan Africa and their services are mostly patronized by rural folks. Illiteracy rates in developing countries are very high as compared to developed countries and most of these people are living in rural areas. Sixty percent (60%) of Ghana’s population are rural dwellers and illiteracy levels are high in these areas. Financial information from relevant literature is used purposely for the comprehension of various financial positions of a company. Financial information from studies is most understood by expects with knowledge of account and finance. Investors who don’t have knowledge of account or finance rely on expects advice when making financial decisions. The study is therefore examining what extent of knowledge the rural dwellers who are mostly illiterates, and hence might not be able to understand financial statements, have of financial performance of the bank in which they are investing. The data was collected from a sample of one hundred and eighty respondents using questionnaires and face to face interviews conducted with management staff of the bank and used for analysis. Analyses were presented in a statistical format using mean score, vein diagrams and ratio calculation. Majority of investors in the bank were found to have tertiary level education making them literate, and they could understand and interpret financial statements. They preferred to have more access to financial statements and perceived service delivery a priority. Managers of the bank use profitability and liquidity ratios calculated from the various financial statements of the bank to determine their performance. The research was conducted on just one of the many rural banks in Ghana and as such could lead to results which might be not representative of what patens in rest of the many rural banks scattered across the country. The present study adds to the existing literature by examine the issue of user perception of financial statements in sub-Saharan Africa i.e. a developing economy and the issue of illiterates knowledge of financial performance. This seeks to determine their understanding of the bank’s performance measures.

  • 217.
    Daun, Catarina
    Blekinge Tekniska Högskola, Sektionen för management.
    Yogans främjande för lärande på arbetsplatsen: en studie i lärande och utveckling inom organisationlära2012Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [sv]

    Syftet med denna uppsats var att undersöka hur yogautövare upplever att yogan ger effekt på förmåga till och förståelse för lärande, samt om detta går att bära med sig i arbetslivet. Tidigare forskning har visat att yogan har en främjande effekt på förmågan att koncentrera sig på sitt arbete samt att yogan även ger en stärkande individuell effekt som ger energi till arbetet. Teorier om lärandet visar vikten av att skapa en arbetsmiljö som främjar motivation och ger trygghet till individ och grupp. Som metod för undersökning gjordes en förstudie med enkäter på två yogastudior i Sverige. Därefter gjordes tre kvalitativa intervjuer, samt tre uppföljande intervjuer med samtliga respondenter. Denna metod valdes för att skapa en fördjupad förståelse och kunskap över respondenternas upplevelse av fenomenet. Detta har sedan tolkats mot vetenskapliga teorier om lärandet utifrån en hermeneutisk tolkningsprocess. Resultatet visar att yogautövare upplever att yogan ger en effekt som främjar förmågan att hitta sin inre drivkraft och motivation, samt en stärkande effekt till att känna en trygghet mot sig själv och andra. Yogan har utifrån denna undersökning en positiv effekt på såväl förståelsen för och förmågan till lärande. Genom utövandet av yoga upplever denna studies respondenter att de bygger upp en förståelse inför sitt lärande och får verktyg till att hitta motivation och fokus även på arbetsplatsen.

  • 218. Davies, Bronwyn
    et al.
    Browne, Jenny
    Gannon, Susanne
    Hopkins, Lekkie
    McCann, Helen
    Wihlborg, Monne
    Constituting "the subject" in poststructuralist discourse.2006Inngår i: Feminism & Psychology, ISSN 0959-3535 , Vol. 16, nr 1, s. 87-103Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    In this article, we describe a collective biography that we convened in order to revisit the site of the radical theoretical break with the liberal humanist individual marked by the poststructuralist work of Henriques and colleagues and the feminist poststructuralist work of Weedon. These writers suggest that the new subject of poststructuralist theory will be more open to the changes desired by feminist and social justice movements. They describe the break with the liberal humanist subject as a break that heralds new possibilities of personal and cultural transformation. In this article, using the medium of collective biography stories, we revisit the relation between the liberal humanist individual and the transformative possibilities poststructuralist writers envisaged for the new subject of poststructuralism. We situate the discussion in the context of our transformation into neoliberal subjects over the last three decades.

  • 219.
    Delcomyn, Anne
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Malmberg, Ann-Charlotte
    Blekinge Tekniska Högskola, Sektionen för management.
    Hur arbetar mikroföretag med ekonomistyrning?2012Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [sv]

    Sammanfattning: Syftet med denna uppsats är att kartlägga hur mikroföretag använder ekonomistyrning. Uppsatsen har en kvalitativ ansats med intervjuer som undersökningsmetod. Det empiriska materialet är hämtat från delvis strukturerade intervjuer med 23 företagsledare för mikroföretag. Analys av det empiriska materialet är sedan gjord mot befintliga teorier för att kartlägga hur mikroföretag arbetar med ekonomistyrning. De slutsatser vi drar av vårt arbete är att mikroföretagare använder ekonomistyrning utan att egentligen vara medvetna om det. De använder enklare modeller och andra benämningar för att få dem att fungera i den verklighet de lever i.

  • 220.
    Dellor, Desmond
    Blekinge Tekniska Högskola, Sektionen för management.
    Entrepreneurial Risk taking propensity and Performance: A case study of Owner-Managed companies in the Ghana Club 100.2009Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    Abstract Title: Entrepreneurial Risk taking propensity and Performance: A case study of Owner-Managed companies in the Ghana Club 100. Author: Desmond Dellor Supervisor: Anders Hederstierna Department: School of Management, Blekinge Institute of Technology Course: Master’s thesis in Business administration, 15 credits (ECTS). Background and Problem Discussion: This study seeks to assess how successful are Owner- Managed Companies in the “Ghana Club100”. The broad question addressed by this study is whether Owners manage their businesses better or not and also to examine whether Owner Managers in aggregate exhibit decision biases in their investment decision making processes taking into account the risk bearing role of entrepreneurs. Purpose: This research sought to investigate the risk aversion of Ghanaian entrepreneurs, whether or not they are biased in their investment decision making and to assess the performance of Owner- managed companies against their counterparts employed to manage for shareholders. Method: The study employed both conceptual and empirical approach. That is theories and principles pertaining to the study were examined and steps were taken to establish factual evidence base on figures sought from respondents by the use of questionnaire. Primary and secondary data were used extensively for the study. Theory: There was an extensive review of existing literature on the subject matter with careful consideration for concepts which clearly bring alive the understanding of entrepreneurship, risk taking propensity, performance and good corporate governance and makes linkages with empirical data. Analysis: Both quantitative and qualitative measurements were employed in analyzing the data collected for the study. The quantitative analysis involved the use of descriptive statistics and qualitative analysis focused mostly on information derived from the interviews and questionnaire administered. The outcomes were used to test the hypotheses. Conclusion: I found that Ghanaian Entrepreneurs have two types of risk: demand uncertainty and ability uncertainty. They display a significant amount of risk aversion to demand uncertainty but are very confident about their capabilities, in other words, they are “risk seeking” in respect of their ability uncertainty. Accordingly, whilst they are risk-averse in the classic sense of preferring a “certain return” to an uncertain investment with commensurate expected value, their over-confidence predisposes them to bear economic risk under a given set of conditions. Key Words: Risk taking propensity, Overconfidence, Investment, Performance

  • 221.
    Deutgen, Thérèse
    Blekinge Tekniska Högskola, Sektionen för management.
    Media and the priming of stereotypes: Direct effect of news articles racial stereotypes on individuals judgements of people of foreign extraction.2005Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [sv]

    The present research examined both automatic and controlled processes in newpapers ability of priming racial stereotypes via the portrayals of people of foreign extraction. The automatic process were examined through articles which; a) involved an illegal act or b) the act was not illegal but morally questionable. Swedish-born subject’s explicit opinions against foreign people were also measured through “The Modern Racial Prejudice Scale”. In the experiment participants read four different articles which included; Swedish person/noncrime, foreign person/noncrime, Swedish person/crime and foreign person/crime. The central hypothesis was that news containing people of foreign extraction primes racial stereotypes which are subsequently brought to bear on subject’s evaluations of that person’s characteristics. A 2 ´ 2 ´ 2 ANOVA splitt-plot design revealed that there was no significant difference in judgments of the different articles depending on race or content . A distinction between sterotype activation and sterotype application are discussed.

  • 222.
    Dey, Palash-Kishore
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Sumon, Md-Tawfique-Hasan
    Blekinge Tekniska Högskola, Sektionen för management.
    Effects of the Post Multi-Fiber Agreement on Bangladesh Readymade Garments Sector2009Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    The thesis “Effects of the Post Multi-fiber Agreement on Bangladesh Ready Made Garments Sector” is a part of our M.Sc. in Business Administration Program. The thesis paper on this topic is done under the supervision of Mr. Göran Alsén, Professor of Blekinge Institute of Technology (BTH) Ronneby, Sweden. In our country garment industry has been playing most vital role in our national economy, foreign exchange earnings, employment, growth in other sector and most prominently women employment. In the first chapter we tried to focus on the historical background of Multi Fiber Agreement, the growth of Bangladesh Garments Manufacturer and Exporter Association (BGMEA).In 1983 the total members of BGMEA were 143 with narrow export volume but in 2007 we see the total members are 4637.They contribute 75.64% of our total export (BGMEA, 2007). People who are directly involved with this sector became worried because of phase out of quota system from January 2005.But if we observe the current scenario it is very much positive for our national economy. It’s true that competition grew high but at the same time we can say that our garments industry did not lose its market reputation compared to that of other rival competitors like China, India, Sri Lanka, Vietnam etc. It’s very obvious that we have great problem with the backward linkage industry. As a result we are facing huge competition among the competitors. We have to face huge competition with the other competitors as long as we could set up our backward linkage industry. Under these circumstances, our Government is taking necessary steps to remove this problem. It is now simply a matter of time. But we hope we will get rid of this problem very soon. In this thesis paper we have tried to analyze the performance of five different RMG companies and we have also tried to examine the impact of withdrawal of quota system. Based on these five RMG factories we observe that our RMG industry is performing well after Post MFA. In addition, if we look our total exports we see that approximately 74.93% of our total export is from RMG sector. It is very promising sector compared to other export items. Thus we can say that to survive in this competitive sector our RMG sector should take some more necessary steps like improving employee efficiency, ensuring more training facility, emphasizing on backward linkage industry etc. To attract foreign investors these are very important.

  • 223.
    Diallo, Aissata
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Ewusie, Nana Benyiwa
    Blekinge Tekniska Högskola, Sektionen för management.
    Corporate social responsibility and stakeholder management in Unilever Ghana ltd2011Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    The concept of Corporate Social Responsibility (CSR) and stakeholder management is relatively new to the Ghanaian business sector. Unilever Ghana ltd. has consistently had a prominent CSR drive in Ghana for several years. It has been found that stakeholder involvement in CSR is important for implementing relevant CSR programs which creates goodwill, good reputation and enhances business value. It is on this basis that this case study of Unilever Ghana was conducted. It investigates the CSR process of the company, the involvement and management of stakeholders in that regard and the relationship with corporate (financial) performance. Using the stakeholder approach as theoretical frame, interviews with open-ended questioning style as well as documents are used as sources of evidence. Analysis of the data is done with the help of building empirical models which will serve as guidelines for management practitioners dealing with stakeholder relations and CSR in modern Ghana.

  • 224.
    Din, Ishtiaq-Ahmad
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Sohail, Aamir
    Blekinge Tekniska Högskola, Sektionen för management.
    Shahzad, Kashif
    Blekinge Tekniska Högskola, Sektionen för management.
    The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan2008Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    Background: In this highly competitive world countries are working hard to brand them by creating positive image to attract world’s share of business, investment, tourism, students, events etc. There are many factor involved to create soft image of a country like environment, people, tourism, business, governance, politics and others. But one factor, which countries are implementing but not considering as a part of country’s branding strategy that is Corporate Social Responsibility (CSR). CSR is about showing social responsibility for society and environment by corporate sector/companies. Purpose: The purpose of our thesis to focus on relationship between CSR and country branding that how CSR helps to create soft image of a country and become part of country’s branding strategy. We also investigate the case of Pakistan that how CSR can play a role in branding Pakistan by the help of corporate sector in close collaboration with government. Methods: On the basis of our research area we used qualitative approach. The secondary data have been collected through literature review of research papers, magazines, websites and books. The primary data have been collected by conducting interviews and Sweden as case. Result/output: As a result of our research we will present a model of relationship between CSR and country branding in general. Then we also present a customize model for Pakistan. Conclusion and Recommendations: We have interpreted and analyzed the collected data together with the theories and thereafter drawn the conclusion that CSR is successfully adopted by many countries but nor considered as part of country branding. As it is having vital role creating soft image of a country by having positive impact on society and environment, so it must be a part of country’s branding program. To achieve this target, close collaboration of government and corporate sector is necessary. Pakistan’s corporate sector also needs to have collaboration with government to effectively implement the CSR program in the country.

  • 225.
    Dofs, Joakim
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Bite Janols, Uno
    Blekinge Tekniska Högskola, Sektionen för management.
    Ottosson, Nilkas
    Blekinge Tekniska Högskola, Sektionen för management.
    Förhållandet mellan prestation och lönsamhet: En studie applicerad på små svenska företag2015Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Titel: Förhållandet mellan prissättningsförmåga och lönsamhet.

    Författare: Uno Bite Janols, Joakim Dofs och Niklas Ottosson.

    Handledare: Anders Wrenne.

    Institution: Managementhögskolan, Blekinge Tekniska Högskola.

    Kurs: Kandidatarbete i Företagsekonomi, 15 högskolepoäng.

    Syfte: Studien syftar till att identifiera hur utvecklad prissättningsförmågan är inom den svenska tjänstesektorn och vidare om företag med välutvecklad prissättningsförmåga presterar bättre än företag med mindre utvecklad prissättningsförmåga.

    Metod: Enkätundersökning. Urvalet bestod av 151 företag sökbara inom ”Redovisning och bokföring” och ”Revision”, av vilka 16 företag besvarade enkäten.

    Slutsats: Studien har inte påträffat något samband mellan deltagande företags prissättningsförmåga och lönsamhet. Vidare bedöms prissättningsförmågan inom små svenska tjänsteföretag vara medelutvecklad. Resultatet kan dock inte med säkerhet antas spegla verkliga förhållanden på grund av en brist på respondenter i studien. Studiens resultat visar dock på brister i motsvarande studier, vilket motiverar fortsatt forskning inom området.

  • 226.
    Dohse, Ann
    Blekinge Tekniska Högskola, Sektionen för management.
    Lusten och viljan att lära: En studie om vad distansstudenter upplever som motivationshöjande i sitt lärande2010Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [sv]

    Högskoleutbildningar på distans har blivit en allt vanligare studieform. De vanligaste orsakerna till att studenter väljer distansutbildning som tillvägagångssätt är att många har familj och barn, långt till högskolan eller att de helt enkelt vill arbeta vid sidan om sina studier. Från högskolans sida gäller det då att bygga upp ett pedagogiskt ramverk och att inspirera studenterna till den teknologi som erbjuds på den nätbaserade utbildningen. Därför kan det vara intressant att titta på vad som motiverar en student att vilja lära under de pedagogiska villkor som gäller på en distansutbildning. Syftet med denna studie var därför att söka kunskap och förståelse för vad distansstudenter upplever som studiemotivationshöjande faktorer i distans utbildningens genomförande. Studien bygger på en hermeneutistisk ansats där tolkningen har sin tyngdpunkt. Undersökningen utgjordes av en kvalitativ enkätstudie där 22 stycken distansstudenter deltog samt en litteraturstudie över tidigare forskning inom området. Resultatet visade på att motivationen kunde bero på hur utbildningen eller undervisningen var upplagd men även tekniken hade en viss betydelse. Lärarens påverkan, den individuella motivationen samt studenters samarbete var också bidragande orsaker till studenters studiemotivation. Slutsatsen i mitt resultat och i litteraturstudien var att en mängd olika faktorer kunde inverka på studiemotivationen genom både inre som yttre påverkan.

  • 227.
    Doverlind, Daniel
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Gustavsson, Thomas
    Blekinge Tekniska Högskola, Sektionen för management.
    Hansson, Magnus
    Blekinge Tekniska Högskola, Sektionen för management.
    Persson, Roger
    Blekinge Tekniska Högskola, Sektionen för management.
    Aktierådens grunder: En analys av aktieråd2005Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [sv]

    Metod: Denna uppsats undersöker aktierådens grunder och dess argumentation. För att analysera våra data har vi använt oss av en argumentationsanalys. Syfte: Syftet med denna uppsats är att förstå hur rådgivarna motiverar sina råd. Slutsats: Slutsatsen i uppsatsen är att aktieråden i regel bygger på ”Gissningar” och ”Känslor”. Vi kan inte utesluta att aktiemarknaden är effektiv eller ineffektiv, det kan vara början till en ny uppsats i framtiden.

  • 228.
    Duah, Yaw Francis Eduonu
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Neequaye, Eleanor
    Blekinge Tekniska Högskola, Sektionen för management.
    Kissedu, Emmanuel Annan
    Blekinge Tekniska Högskola, Sektionen för management.
    Investment and Development Impact of Microfinance Institutions: A case study of Ghana2012Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    This study with its two-fold objectives undertakes a descriptive analysis of how Microfinance Institutions (MFIs) have evolved into its multi-tiered state in Ghana and how their development has impacted other stakeholders in Ghana’s economy especially Micro and Small-Scale Enterprises (MSEs). Additionally, this study undertakes an empirical and exploratory case study to investigate how MFIs in Ghana are influencing access to finance by MSEs. Given that MFIs and MSEs impact large swaths of very poor households, contribute fairly to the GDP of their countries, possess the potential to lift poor household above the poverty line, absorb the ramifications of economic recessions and fiscal adjustments, and provide employment and welfare; they constitute a potent investment and developmental tool for the attainment of the Millennium Development Goals (MDGs) and national development programmes in developing countries. The study shows how Ghana’s MFI sector has evolved through years of regulatory reform into a multi-tiered microfinance framework to fill the financial chasm and disparity. It is also shown that the main financial and banking institutions are extending their depth of coverage to poor households through partnership with MFIs. Semi-structured questionnaires were administered to a random sample of 25 MFIs and 25 MSEs. The questionnaires qualitatively measured and assessed among others the firm characteristics, access and use of capital, the use of savings accounts, the impact of business loans, loan policy and procedures, marketing strategy, customer evaluations, business motivation, business challenges and loan repayment. Deposit Money Banks (DMBs) serve only about 5% of Ghanaian households. 70% of households are reported to have members without a savings account. The main source of household credit and loans is relatives, friends and neighbours. Findings from the study indicate the main source of start-up capital for both MFIs and MSEs are personal savings, followed by the use of business loans. MFIs are the main source of business loans for MSEs. MSEs are confronted with lengthy loan processing and approvals times of up to 3 months and are required to provide collateral for loans. The main types of loan collaterals are physical assets and savings with the MFI. The latter being a contributory factor to the lengthy loan processing and approval time. MFIs offer MSEs very flexible payment terms and are easily accessible to MSEs, which are the key decision factors for MSEs in deciding an institution for loan application. MSEs hold favourable views of MFIs and the kind of financial services MFIs offer them. MSEs used business loans mostly in business growth and expansion. MSEs indicated business loans from MFIs had overall positive impact on their revenues, profits and their overall business activities. MSEs highlighted access to loans as their main business challenge. Loans offered by MFIs are tailored to meet their specific needs – fixed interest rates, short maturity (3-6months) and flexible payment terms. The main business challenges for MFIs are customer loan defaults and competition. The study has shown that MFIs are increasing their momentum to harness the investment and developmental opportunities that limited or lack of access to financial services and products presents, which this study has shown to be the driving force behind the growth and expansion of MSEs and with a culminated impact on Ghana’s economy.

  • 229.
    Duvringe, Lisbet
    Blekinge Tekniska Högskola, Sektionen för management.
    I lagens namn? Poliser och etiska beslut.2013Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [sv]

    Polisens uppdrag styrs av lagar och regler men handlingsutrymme finns för egna yrkesetiska bedömningar. Poliser är en heterogen grupp där individerna har olika lång anställningstid, ålder och kön. Studiens syfte var att undersöka sambanden mellan yrkesetisk bedömning och anställningstid samt eventuella skillnader i ålder och kön för att öka befintlig kunskap om vad som påverkar yrkesetiska bedömningar. I studien deltog tre polismyndigheter, 78 poliser i yttre tjänst (22 kvin- nor och 56 män, ålder 25-63 år). Enkätundersökning genomfördes för att mäta moralisk intensitet, omdöme samt medvetenhet. Korrelations- analysen av sambanden mellan anställningstid och totalindex för etiskt beslutsfattande visade ingen statistisk signifikans. Skillnaden var inte statistiskt signifikant gällande ålder och kön. En svag tendens till en förändrad attityd hos poliser med över tre års anställningstid kunde påvisas, dock ingen statistisk signifikans. Studien kan ses som en för- studie till fortsatt forskning i ämnet.

  • 230. Dzamashvili-Fogelström, Nina
    et al.
    Barney, Sebastian
    Aurum, Aybüke
    Hederstierna, Anders
    When Product Managers Gamble with Requirements: Attitudes to Value and Risk2009Konferansepaper (Fagfellevurdert)
    Abstract [en]

    Context and motivation: Finding a balance between commercial (customer specific, market pull and external quality requirements) and internal quality requirements is a recognized challenge in market driven software product development (MDSPD). In order to address this challenge it is important to understand the preferences and biases influencing decision makers selecting requirements for software releases. Question/problem: Prospect theory has been successfully applied to many disciplines. Applying it to MDSPD suggests decision makers will avoid risk when selecting between commercial requirements, take risk with internal quality requirements, and prefer commercial requirements over internal quality requirements in order to maximize their perceived value. This paper seeks to investigate this claim. Principal ideas/results: This paper presents an experiment investigating whether the biases proposed by prospect theory can be seen operating in MDSPD requirements engineering (RE). The results indicate risk avoidance when dealing commercial requirements, while greater risk is taken when dealing with internal quality requirements. Contribution: As this is the first paper to use prospect theory to explain requirements selection decisions, it presents opportunity to educate people in the biases they bring to the RE process, and facilitate the creation of strategies for balancing the different requirements types.

  • 231. Dzamashvili-Fogelström, Nina
    et al.
    Numminen, Emil
    Barney, Sebastian
    Using Portfolio Theory to Support Requirements Selection Decisions2010Konferansepaper (Fagfellevurdert)
    Abstract [en]

    Abstract—Selecting requirements for a release of software is a difficult undertaking as people have trouble comparing requirements of different types and have natural biases towards short-terms gains over longer-term sustainability. Portfolio theory is proposed as a solution to this problem, as it provides a method for balancing investment options to maximize the likelihood of a given return. This approach is explored generally and through an example. The results suggest portfolio theory can be applied for this purpose. Applying portfolio theory to determine the amount of development time that should be spent on different types of requirements shows the most potential, especially when data on expected risks and returns is limited.

  • 232.
    Dzene, Aiga
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Kula, Adem
    Blekinge Tekniska Högskola, Sektionen för management.
    Creative City Assessment of Riga, Tallinn and Vilnius2007Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    The aim of this study is to investigate the current status of the capitals of the Baltic States according to the Creative Class Theory. With increasing role of knowledge, creativity and innovation in the today’s economy, the role of the Creative Capital increases. Riga, Tallinn, and Vilnius are the capitals of the Baltic States, experiencing dynamic growth. Therefore, such a study would add to the assessment of the current status and identification of the possible improvements. The Creative Class Theory suggests that knowledge or creativity of people is the main driving force of the economic growth. Thus, for the economic development, a place needs combination of three factors, 3Ts – Talent, Technology, and Tolerance. Each of them is necessary, but not sufficient factor. In order to examine Talent, the authors use three measures of the Creative Class, the Human Capital, and the Scientific Talent. The findings indicate that all three cities have competitive level of the Creative Class in comparison with the other EU countries; however, low level of the Scientific Talent. The authors conclude that the Scientific Talent is an important part of the Creative Class; thus, the cities must find the means to develop it. By comparing the three capitals, Vilnius is the most competitive in terms of the Talent indicator; Tallinn has the second position, and Riga is the least competitive among the capitals of the Baltic States. The second component, Technology, is measured by the Innovation Activity Index and E-commerce Index. These measures indicate that the three cities are rather uncompetitive in comparison with the leading EU countries. Among the capitals of the Baltic States, Tallinn is the most developed according to Technology; Vilnius is the second, and Riga is lagging behind in the Technology measures. To summarize, all three cities need to put an important emphasis on developing Technology. Lastly, Tolerance is measured by using three different indicators of the values and attitudes. According to these measures, Tallinn is the most tolerant city among the three capitals, but the level of Tolerance is rather similar in Riga and Vilnius. From the study of literature, the authors find that the level of Tolerance is related with the economic development; thus, an increase in the income level in the three cities might increase the level of the tolerance. The authors conclude that despite the fact that the Creative Class Theory suggests the need to build people’s climate for the economic development, the three capitals of the Baltic States still need to build the business climate in order to increase the level of Technology, as it is currently the missing component of the 3Ts.

  • 233.
    Dziomkina, Nina
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Jipp, Jimmy
    Blekinge Tekniska Högskola, Sektionen för management.
    Strategic leadership in turbulent markets2013Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    High-tech gadgets is a technology-intensive market that is highly profitable and very dynamic. Competition in this market is very intense and the market winner is unpredictable. In order to remain a market leader or to become one, a company should build a competitive advantage over his market rivals. In this study the authors would like to understand what market strategy make companies successful and what are the constituents of this strategy. To answer these questions a literature study was conducted with the goal to find market strategies that are representative for the dynamic market conditions. As a result several hypotheses for the market strategy and market leadership were derived. The multiple-case study method was used in order to ensure that by comparing single cases the optimal strategy is chosen. Three companies were chosen from the mobile phone market as representative examples due to recent changes in market leading position that involved them all: Apple succeeded mobile phone market leader Nokia in the smart-phone design, and Samsung succeeded Apple in the smart-phone design and Nokia in total mobile-phone market. Data collection was gained from the corporate sources of investigated companies, known financial institutions, and open source and published scientific journals. Subsequently, the hypotheses were verified by verification of internal and external validities, and the final market strategies with their constituents were derived. A major finding of the study is in showing empirically that both strategies [market-driven and driving-markets] can be successful, but they are company profile dependent [in this study: design-based and manufacturing-based]. Market leadership is independent of the market strategy and is highly dependent on the core competencies that are nourished by top-management. Therefore, as core competences are not specifically defined in this study, the managers should seek a way on how to induce the organization change for stimulating the creativity and innovativeness in the company - building an innovative culture. Market strategies proposed in this study can then be used as guidelines, but not as the prescription.

  • 234.
    DZOGBEWU, THYWILL
    Blekinge Tekniska Högskola, Sektionen för management.
    THE OUTSOURCING OF LOGISTICAL ACTIVITIES: THE CASE OF GUINNESS GHANA BREWERIES LIMITED2010Independent thesis Advanced level (degree of Master (Two Years))Oppgave
    Abstract [en]

    ABSTRACT The study has revealed that Guinness Ghana Breweries Limited has been outsourcing it logistics activities more than four years. The rationale behind the outsourcing activities is to cut down cost and enjoy first class service from specialist using the most suitable, quick and reliable technology. The company has actually increased its revenue margin consistently for the past four years and has enjoyed other benefits like: timely delivery and overall quality improvement. Its logistics service providers have also enjoyed benefits like: consistent profit growth rate, transformation of superiority into competitive pricing through economics of scale, improvements of staff skills through efficient training and continuous exposure to new technologies and best practices in the industry. The main problem encountered by the logistics service providers is that they are not been paid on time. It also came to light that Guinness Ghana Breweries Limited have build a very good business relationship with its service providers which have enable it to maintain good logistics service providers and switch to a new one if the need arise. It was discovered that outsourcing logistics activities which is a contractual service has become relatively stable in the developed countries while it is a rapidly growing and emerging in developing countries like Ghana. It was noted that the most obvious reason behind outsourcing logistics activities is to provide very effective means of reducing costs, better services, improving operating efficiency, flexibility and getting access to new suitable technologies easily at a lower cost. Outsourcing, therefore, has increasingly becomes an important strategy that can significantly assist organizations to leverage their skills and resources to achieve greater competitiveness. However, there are risks of becoming over dependent on service providers.

  • 235.
    Edekling, Jessica
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Jonskog, Ida
    Blekinge Tekniska Högskola, Sektionen för management.
    Svenskt julfirande: En studie av bilderböcker utifrån ett socialkonstruktivistiskt perspektiv2010Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [sv]

    Kandidatarbetets syfte är att ur ett socialkonstruktivistiskt perspektiv beskriva och analysera hur julfirande framställs i tre bilderböcker. Vi ville undersöka hur det svenska julfirandet framställs i bilderböcker med olika tidsmässiga fokus samt i relation till etnologiska studier inom ämnesområdet. De bilderböcker som valdes är: Petters och Lottas jul av Elsa Beskow, Julgröten av Sven Nordqvist samt Emilias jul av Anna Dunér och Kirsten Raagaard. Arbetets forskningsfrågor är: ”Hur framställs julfirandet i text och bild i bilderböckerna Petters och Lottas jul, Julgröten och Emilias jul, samt vilka diskurser kan identifieras?”, ”Vilka likheter och skillnader finns mellan de tre framställningarna?” och ”Hur förhåller sig diskurserna till etnologiska studier som belyser svenskt julfirande från slutet av 1800-talet fram till 2000-talet?”. I relation till syftet valdes den kunskapssociologi som företräds av Peter L. Berger och Thomas Luckmann som teori. För att kunna analysera bilderböckerna användes den kvalitativa metoden diskursanalys som går ut på att analysera text för att identifiera mönster, teman och diskurser. Dessutom tillämpas Gustaf Cavallius analysmetod Bilderbok och bildanalys i arbetet för att undersöka bilderna och dess relation till texten. Vid bearbetningen av materialet utkristalliserades sex diskurser: julförberedelser, julfirande med familj, släkt och andra närstående, julklappsutdelare, måltider under julen, juldekorationer samt religion och folktro. Dessa diskurser valdes för att de tillsammans speglar det svenska julfirandet i bilderböckerna. I resultatet analyserades först böckernas bilder var för sig och därefter analyserades de tillsammans med texten. Analysen visar att det förekommer både likheter och skillnader mellan bilderböckernas framställningar av julfirandet samt i relation till de etnologiska studierna. En iakttagelse är att den äldsta och den nyaste bilderboken har mest gemensamt, bland annat när det gäller de förberedelser, de religiösa inslag samt den givmildhet som speglas i julfirandet. Vår slutsats är att traditioner ständigt förändras genom att nya inslag tillkommer medan inslag utan funktion försvinner. Bilderböcker och andra berättelseformer är genom historien och än idag en källa för socialisering av traditioner, kunskaper och normer.

  • 236.
    Ehrlin, Linda
    Blekinge Tekniska Högskola, Sektionen för management.
    Från "Öga för öga, tand för tand" till Superfängelse: En diskursanalys om fängelsestraff2006Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [en]

    This composition is about prison sentence. The purpose with this study is to investigate how the concept of prison sentence as a punishment is constructed in media, analyses and reports, from a social constructivist point of view. The composition has an issue that follows like this: “How do people in the society speak, think and write about the concept of prison sentence?” To get a background as to how the concept is used today, a understanding about how it was used through time is needed. It was under the 17th century that changes started to happen that gave the physical punishment a compliment, the imprisonment of people. The methodological starting point in this report is hermeneutical and the qualitative emphasis the report is to stand on before the discourse analysis, is the main method of the composition. The material for this discourse analysis has been picked out with the help of a specification of the problem and the purpose. Articles, reports/analyses and a TV-show were picked out as material and were analysed along the discourses on prison sentences that were found. The result can been divided into four different discourse groups. The first is “Discourse about an alternative to the institutional prison sentence” where there has been a replacement of the pure prison sentence, the second group is “Discourse about prison sentence and society” where the society reflects upon the punishment, the third is “Discourse about prison sentence and rehabilitation” which is talked about a lot, but maybe not with so much action according to some and the fourth discourse group is “Discourse about the prison sentence nobody escapes from” that is about a punishment that one should not be able to escape from and a tougher control. The social constructivism, which is the main theory of this report, says that a concept only survives as long as people use it and that is used to show how we have gone from calling prisons houses of correction to super prisons. The discourse that exists in the material for this composition points out that the prison sentence does not have to be a pure punishment in prison, but that it is constructed as the punishment is served.

  • 237. Eisele, Per
    Effects of individual planning prior to teamwork on generation of ideas and goals.2011Inngår i: Baltic Journal of Psychology, ISSN 1407-768X, Vol. 12, nr 1-2, s. 46-58Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    The purpose of Experiment 1 was to compare the effects of structured vs non-structured interaction and individual planning prior to interaction vs no planning on group performance, i.e. number of ideas generated. Participants (N = 99) were randomly assigned to 3-person groups. Analysis indicated that both strategies increased effectiveness of groups working on a task requiring creativity. Experiment 2 was a field experiment with 57 participants who worked in 3-person groups on an idea and goal-generating task. In Experiment 3 (N = 216), a more complex design was used to test the validity of initial findings in the first two experiments. Analysis showed that individual planning prior to interaction increase number of ideas

  • 238.
    Eisele, Per
    Blekinge Tekniska Högskola, Sektionen för management.
    Validation of the Team Diagnostic Survey and a Field Experiment to Examine the Effects of an Intervention to Increase Team Effectiveness2013Inngår i: Group facilitation: A research and practice journal, ISSN 1534-5653, Vol. 12, s. 53-70Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    The aims of the study presented in this article were to validate the Swedish version of the Team Diagnostic Survey (TDS), and to examine effects of a feedback intervention to increase team effectiveness. The TDS is based on Hackman 's (2002) theory of group effectiveness which described three main criteria of performance and 14 factors that should affect team effectiveness. Participants in the survey were employees (N=533) across several different workplaces. Analyses were done at the group level, and data from 97 teams was included in the final data material. The sample (n=237) for the randomized field experiment consisted of 31 real life work teams from the larger survey sample (n=533/97). Results from validation data indicate that the TDS has satisfactory high Cronbach's Alpha values on most factors. Cronbachs's Alpha is a statistical measure of internal consistency; that is, how closely related a set of items are as a group. Results from the field experiment indicated that there was an overall increase in self-reported team effecti veness from first to second measurement. On several factors of team effectiveness a number were significantly higher for those receiving the TDS-based feedback. The outcomes suggest that group work practice might benefit from using research-oriented surveys such as the Team Diagnostic Survey as an effective feedback tool.

  • 239. Eisele, Per
    et al.
    D’Amato, Alessia
    Psychological climate and its relation to work performance and well-being: the role of general self-efficacy and organizational citizenship behavior2011Inngår i: Baltic Journal of Psychology, ISSN 1407-768X, Vol. 12, nr 1,2, s. 4-21Artikkel i tidsskrift (Fagfellevurdert)
  • 240.
    Ejaz, Yusaf Gohar and Rashid
    Blekinge Tekniska Högskola, Sektionen för management.
    On-the-Job Training: The Case Study of Alfa Laval at the Ronneby Manufacturing Unit2008Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    Today’s dynamic world and globalization brought constant changes for organizations to perform their activities. These continued needs for individual and organizational development can be traced to numerous demands, competitiveness, increased productivity and employees’ development. The first thing that comes in the minds of the management is productivity. That’s why management of any firm is so focused to improving their employees’ productivity. Training is one of the most pervasive methods for enhancing the productivity of individuals and communicating organizational goals to new personnel.

  • 241.
    Ek, Michaela
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Rexhaj, Cyme
    Blekinge Tekniska Högskola, Sektionen för management.
    Ledarens förmåga att påverka och främja medarbetarnas arbetsmotivation: En kvalitativ studie om hur arbetsmotivation främjas inom en statlig myndighet2012Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [sv]

    The study aims to increase understanding and knowledge of motivation; this by examining how the leader experiences her capability to promote employees' work motivation. Also, how employees perceive that the leader influence and enhance their work motivation. Interviews were conducted with a manager and two employees of a government agency in Sweden. The results demonstrate different opinions between manager and employees in the manager's ability to foster motivation in the everyday work. The leader thinks that she promotes her employees work positively and believes that she is giving her employees attention and appreciation. Employees mean that they lack feedback and pep talk in their everyday work. The results showed that employees believe that feedback and pep talk in everyday work is promoting work motivation. The leader believes that motivation is promoted through education and lifelong learning.

  • 242.
    Eklund, Elisa
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Hansson, Ewa
    Blekinge Tekniska Högskola, Sektionen för management.
    Do u understand mzungu?: Volunteers’ conception of ICC development2012Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [en]

    The purpose of this research was to obtain knowledge about volunteers’ conceptions of developing intercultural communication competence in an intercultural learning context in East Africa. Semi-structured interviews were conducted with volunteers both face-to-face and virtually on the Internet. The material was processed according to the second order perspective in a phenomenographic research approach. Based on the volunteer’s conceptions three qualitatively different categories of description emerged illustrating that development of ICC is promoted by intercultural encounters wherefore intercultural and socio-cultural dimensions should be taken into consideration. The theoretical framing constitutes the base for the interpretation of the result and is discussed further in relation to previous research in the area of ICC. The volunteers’ conception of the phenomenon reveals that the development of ICC occurs through interaction and is a life-long learning process influenced consciously and unconsciously by experience, personal development and communicative skills.

  • 243.
    Ekman, Cecilia
    Blekinge Tekniska Högskola, Sektionen för management.
    Stress i det moderna samhället.2011Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [sv]

    Syftet med denna studie är att undersöka de kognitiva och emotionella reaktioner som sker under långvarig stress. Uppsatsen är inspirerad av en kvalitativ ansats, hermeneutiken. Forskningsmetoden är en fallstudie där två person har blivit intervjuad på djupet i området. I bakgrund och tidigare forskning finns kognitiva och emotionella reaktioner som sker under långvarig stress. Några av dessa reaktioner är depression, ångest, ilska, irritabilitet, försvarsberedskap, minnesstörningar, koncentrationssvårigheter, talstörningar och organisationsproblematik. Intervju personerna har blivit utsatt för intensiv långvarig stress. Intervju personerna kunde också påvisa många av dessa kognitiva och emotionella reaktioner i intervjun från sitt liv. Eftersom långvarig stress har stor inverkan på kognitiva och emotionella funktioner är detta ett tillstånd att ta på mycket stort allvar.

  • 244.
    Ekström, Emma
    Blekinge Tekniska Högskola, Sektionen för management.
    Pizzerias but not hairdressers: Market characteristics and customer reward programs2011Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    Firms commonly offer purchase incentives to customers to make them purchase repeatedly. One such strategy is to offer customer reward programs. Customer reward programs are one of the most widely studied areas within marketing and one of the most widely implemented marketing initiatives by practitioners. In this thesis I will focus on simple, non-data collecting customer reward programs, an example of such a customer reward program is used in pizzerias in Sweden, a stamp card that rewards the customer with a free meal after a specified number of repeated purchases. Previous research has indicated that the profit of customer reward programs is inconclusive for businesses. Despite that, reports indicate that customer reward programs are becoming more and more common. This indicates that this part of marketing, customer reward programs, needs to be further examined. The phenomenon observed was that this type of non-data collecting customer reward programs were commonly offered by pizzerias but not by hairdressers. The gathering of empiric data was done through qualitative interviews with respondents for the industries mentioned above. The analysis consists of my gathered empirical data in relation to chosen theories. Based on this material and my hypothesis the conclusions were drawn.

  • 245.
    Ekström, Emma
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Sjöberg, Emma
    Blekinge Tekniska Högskola, Sektionen för management.
    Med kundens värde i fokus: Hur kundupplevda värden kan användas i marknadsföring av produkter som befinner sig i gränslandet mellan varor och tjänster2010Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [sv]

    Branscherna mobila företagstjänster och webbteknik har svårt att utnyttja det kundupplevda värdet i sin marknadsföring, då de tillhandahåller produkter som befinner sig i gränslandet mellan varor och tjänster. I dagsläget finns det inga marknadsföringsteorier som behandlar dessa produkter. Syftet med detta kandidatarbete är att föreslå en modell för marknadsföring av produkter i gränslandet mellan varor och tjänster. Modellen kommer att fokusera kring kundupplevt värde. Empiriinsamlingen har skett genom kvalitativa intervjuer. Vi har valt kvalitativa intervjuer för att få fram ett resultat som är användbart vid analys och vidare för att kunna dra relevanta slutsatser. Vi har intervjuat tio olika företag inom branscherna mobila företagstjänster och webbteknik. Respondent är den marknadsansvariga eller den verkställande direktören inom företagen. I analysen ställs vår empiriinsamling i förhållandet till våra valda teorier. Baserat på materialet i analysen drogs slutsatser som sedan låg till grund för vår modell för marknadsföring av produkter som befinner sig i gränslandet mellan varor och tjänster. Resultatet påvisade brister i dagens marknadsföringsteorier. Företag kategoriseras utefter den specifika branschen vilket medför att man förlorar fokus på kunden. Kunden är den viktigaste komponenten vid marknadsföring av produkter som befinner sig i gränslandet mellan varor och tjänster. Eftersom företagen tillhandahåller produkter som är svårförståliga för kunden, samt till viss del är immateriella, är det viktigt att vid marknadsföring utgå ifrån kunden, och inte marknaden eller företaget i sig. Det är det kundupplevda värdet som är viktigt att förmedla. Produkter som befinner sig i gränslandet mellan varor och tjänster måste skapa resultat som är upplevda och önskade av kunden för att kunna skapa ett verkligt kundvärde.

  • 246.
    Ellman, Ingela
    Blekinge Tekniska Högskola, Sektionen för management.
    Ett liv efter sanningen: En kvalitativ studie i hur före detta medlemmar av Jehovas vittnen skapar och förstår en ny social verklighet2007Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [en]

    Uppsatsen bygger på både etnometodologisk/emotionalismisk traditioner. Undersökningen syftar till att fördjupa förståelsen för hur före detta medlemmar ur den religiösa organisationen skapar, och förstår en ny social verklighet. Det kräver ett synsätt som både intresserar sig för hur människors sociala ordning skapas och formas men också ett intresse i att fånga insidan av en individs upplevelser och erfarenheter. Jag har använt mig både kvantitativ metod i form av en strukturerad kvantitativ intervju över Internet, och kvalitativ metod i form av två kvalitativa intervjuer, en triangulering. Skillnaderna mellan intervjupersonerna i en kvalitativ och en kvantitativ ansats är den att de kallas informanter i den kvalitativa formen och respondenter i den kvantitativa formen. Jag vill uppmärksamma läsaren på detta då dessa båda termer kommer att användas i uppsatsen. Resultatet av undersökningen visar att medlemmar som hoppar av organisationen Jehovas vittnen generellt har svårt att upprätta nya sociala skyddsnät. Många känner en ilska mot sin gamla församling och därmed byggs en ilska mot tron upp och de trosuppfattningarna runt vilka individen byggt sin sociala verklighet innan. Att gå igenom en nyskapande fas i livet utan något socialt skyddsnät uppfattas av individen som svårt, det kan ta flera år. Det blir i många fall traumatiskt vid uppbrottet, med påföljande kris. För att typifiera sig själva så långt ifrån organisationen Jehovas vittnen som möjligt löser ofta individen detta med att söka nya traditioner och sedvänjor.

  • 247.
    Elvinsson, Lis
    Blekinge Tekniska Högskola, Sektionen för management.
    Utveckling av sårvårdsverksamhet – en fallstudie utifrån ett “expansivt lärande”- perspektiv2010Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [sv]

    Det blir allt mer vanligt att organisationer och företag involverar de anställda när en verksamhet ska förbättras och utvecklas. I ett ”expansivt lärande”-perspektiv kan verksamheten - genom den kollektivt samlade kunskapen - finna nya lärande- och utvecklingsmöjligheter. Hälso- och sjukvården är inget undantag och ett område som blivit mer uppmärksammat de sista decennierna är sårvården. Syftet med min studie har därför varit att studera de lärande- och utvecklingsmöjligheter som kan uppstå inom distriktssköterskans verksamhet med fokus på sårvård. Genom fallstudie, utifrån etnografisk ansats samlades datamaterial in som senare kategoriserades och analyserades med hjälp av teorin om expansivt lärande. Resultatet visar att distriktssköterskan och den verksamhet hon bedriver står under kontinuerlig utveckling. Lärandesituationer uppstår som en naturlig del av hennes vardag: i de handlingar och åtgärder hon utför samt i interaktionen med andra vårdgivare. Det är speciellt två utvecklingsområden som identifierats: den gemensamma begrepps- och behandlingsmodell som används vid dokumentering av sår och sårbehandling behöver förbättras, och likaså behövs en förbättrad interoperabilitet mellan de olika kommunikations- och informationssystemen distriktssköterskan använder i sitt dagliga arbete.

  • 248.
    Emmanuel, Ogu Chikaodi
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Djre, Pavis Geoffrey Kwabla
    Blekinge Tekniska Högskola, Sektionen för management.
    The Impact of Monetary Policy on Stock Market Returns in Developing Markets, A Comparative Investigation of Nigeria and Ghana Stock Markets (1990: 2010)2012Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    The global economic meltdown which affected the stock markets all over the world also had an adverse effect on less developing countries stock markets. As a result of the meltdown, investors lost confidence in the stock market. Monetary authorities in both Nigeria and Ghana had tried in several ways to restore investor confidence and hence one of the major tools that government uses to achieve macroeconomic objective is monetary policy. There became a need to investigate how monetary policy changes affect stock market returns in the Nigerian and Ghanaian stock exchange markets. This paper is based on comparative study of Nigerian and Ghanaian stock markets in other to ascertain how monetary policy targets namely interest rate and money supply (m2) affect stock market returns. We conducted a simple regression analysis test based on annual 20 year data (1990-2010). The result shows that monetary policy has more impact on stock market returns in the Ghanaian economy than the Nigerian economy, and as such could act as a market signal for investors in the Ghanaian stock exchange market. While the Nigerian stock exchange market is insensitive to change in monetary policy as such, a change in monetary policy would not act as a market signal for investors in the Nigerian stock exchange market.

  • 249.
    Emmerich, Franck
    Blekinge Tekniska Högskola, Sektionen för management.
    Profitable business model for an open source, freeware2005Independent thesis Basic level (degree of Bachelor)Oppgave
    Abstract [en]

    The purpose of this work has been to understand how to finance a General Public License (GPL) software for a non-mass market product. The solution is licensed under GPL and is given out for free. A survey has been done to form a base for the business case and prove if profitability is at all possible. The results indicates a possibility to generate a sustainable business model for the software. In this work also some actions are recommended to be taken.

  • 250.
    Emori, Lebo
    et al.
    Blekinge Tekniska Högskola, Sektionen för management.
    Ackah, Seth
    Blekinge Tekniska Högskola, Sektionen för management.
    The Role Of Service Quality In Shaping Consumer Behaviour And It's Impact On Customer Base On Businesses2010Independent thesis Advanced level (degree of Master (One Year))Oppgave
    Abstract [en]

    This study aims to investigate the effect of service quality in shaping consumer behavior and the impact on the customer base of businesses from the perspective of retail banking customers in the United Kingdom. The study draws on customer behavior and attitude premised on the SERVQUAL and SERVPERF models originated by Parasuraman et al., (1988), Cronin and Taylor (1992), and Brady and Cronin (2001) respectively as well as other researches based on the literature on customer satisfaction and loyalty. We used both quantitative and qualitative research approaches in our study and relied mainly on primary data. We made use of a 7 point likert scale to develop indexes for the main constructs measured in this study and applied correlation analysis to evaluate the hypothesized relationships. Further we qualitatively analysed aspects of the data hinging on explanatory aspects of our research. The results among other things revealed that whilst service quality (especially responsiveness and empathy) and bank image and reputation are important instigators of customer satisfaction and loyalty, competitive pricing showed a weak linear relationship with customer satisfaction and loyalty (r˂5). Finally we discussed the management implications of the study in terms of customer retention and profitability strategies for the banks in the UK

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