The paper is about the problem of reducing the power consumption in Video Distribution Networks (VDNs) under the condition of best performance provision in terms of Quality of Experience (QuE) measured at the end user. Related to this, it has been observed that, given an end-to-end video distribution network, it is the last networking segment ending to terminal that has the dominant role in the provision of end-user performance. On the other hand, the rest of the video distribution chain can be optimized such to reduce the power consumption under the requirements of provision of specific Quality of Service (QoS) parameters. The paper first provides an overview of VDNs, which is followed by a short presentation of the CONVINcE project. The second part is focused on the problems of performance provision in VDN in terms of best possible Quality of Experience and minimum end-to-end power consumption.