The authors describe information technology for IT projects creative management, a corresponding structure of the database and a diagram of participants, which is based on genetic algorithm application, and is used to solve the optimization problem to achieve their maximum efficiency. To build a creative team that uses design thinking technologies and the concept of a minimum viable product, it is necessary to evaluate the following groups of indicators as: emotional intelligence of an individual as a team member; internal interactions of a team member; personal qualities of a team member. Criteria for selecting the best team members include experience, skills, cost, compatibility, and empathy. Appropriate methods and tests assess the initial level of applicants. Later, when applicants become a part of the project team, they carry out intra-team interaction, undergo the necessary learning and training for the missing positions to correct the behavior of the team members. Afterward, the testing is repeated after a certain time interval. Proposed information technology for IT projects creative management has powerful scaling capabilities, which allow it to effectively cope with the increase in the number of data and users, without losing productivity and speed. In conclusion, the presented system is a high-tech and innovative solution for creative management of IT project teams with an innovative component, which can find wide application among IT project managers and organizations that seek to improve the efficiency of their projects and achieve competitive advantages on the market. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.