This paper discusses the current challenges in the development and adoption of Extended Reality (XR) applications in the industry, based on the author’s experience collaborating with various sectors. It identifies knowledge gaps, organizational barriers, and usability issues, describing how these aspects influence one another. Their underlying factors are then analyzed using insights from industrial case studies, revealing possible solutions and emerging opportunities to break and reverse dysfunctional cycles in the XR development roadmap and to maximize the value of XR tools for companies and organizations.