The increasing digitalization of manufacturing is transforming product development towards intelligent, service-oriented systems. The existing literature shows the designing of smart vehicle will adapt to the scenario-driven of different activities in countries and cities. This study will explore a scenario driven design model for smart cockpits design based on Virtual Simulation technology and obtain design data through feedback from service industry, users, and then feedback to car companies to co-design the service offering of smart cockpit. A case is applied to the product development of a new Smart Electric VAN in collaboration with a global car manufacturer, the result of this study is based on the virtual simulation of the future service scenario in Europe. The research shows Virtual Simulation technology to enhance decision-making and prototyping for customizing the scenario-driven smart cockpits in early design stage. The smart cockpit design can be dynamically adjusted according to scenario changes to meet the cultural, regulatory and user needs of different city regions in Europe. This study verifies the effect of the scenario-driven design model in improving the adaptation of smart cockpits design to different city environments and optimizing passenger experience, while addressing its limitations and proposing future improvements.