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A context in mutation: How the gig economy is changing the rules of the game for entrepreneurship?
Malmö University.
University of Lodz, Poland.
Blekinge Institute of Technology, Faculty of Engineering, Department of Industrial Economics.ORCID iD: 0000-0002-6362-2320
2025 (English)In: Review of Managerial Science, ISSN 1863-6683, E-ISSN 1863-6691Article in journal (Refereed) Epub ahead of print
Abstract [en]

Considering rapid digital transformation and recent changes in the macro-level “rules of the game” in entrepreneurship, we aim to problematize and understand the progressive encounter and new relationship between opportunity-driven and necessity-driven entrepreneurs within the context of the gig economy. In such a setting, both traditional entrepreneurial roles and the very division between them are brought into question. Their encounter implies a deviation from the basic assumptions of what entrepreneurship entails: being the bearer of risk, taking on uncertainty and individual responsibility, and pursuing unlimited profit potential. This deviation results in a change in the rules of the game. Consequently, we learn more about how the context of moving from a pre-gig economy toward the gig economy has implications for our societal understanding of entrepreneurship as a phenomenon. 

Place, publisher, year, edition, pages
Springer Science+Business Media B.V., 2025.
Keywords [en]
Gig economy, Opportunity- and necessity-driven entrepreneurship, Rules of the game
National Category
Business Administration
Identifiers
URN: urn:nbn:se:bth-27586DOI: 10.1007/s11846-025-00859-0ISI: 001427291300001Scopus ID: 2-s2.0-85218696660OAI: oai:DiVA.org:bth-27586DiVA, id: diva2:1942951
Available from: 2025-03-07 Created: 2025-03-07 Last updated: 2025-09-30Bibliographically approved

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Pocek, Jasna

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