A roadmap for advancing sustainable and circular designs within the automotive industry is proposed. The emphasis is on the critical role of collaborative ecosystems following the increased transparency and traceability underway in regulations. Emerging Digital Product Passports are central means in Europe’s Green Deal and expects to drive transformation of practices in the automotive ecosystem. The study, conducted by researchers in collaboration with a global truck manufacturer, identifies key areas for action, including data quality, stakeholder value, and communication strategies, to facilitate the circular and sustainable transformation. The vision and actions proposed were refined in workshops with automotive suppliers and service providers. By addressing these challenges, the automotive industry can leverage from data accessibility and accelerate its shift towards sustainability.